When you’re in the cinema, the movie-going experience would not be complete without watching the trailers of upcoming movies, some of which look just as elaborate as the films they advertise. Trailers are quite useful for building hype because it teases viewers of what’s to come. The trend with most major films is half a year before the film’s screening, they release a shorter teaser trailer. Then about two or three months before the release, they release a slightly longer trailer to provide more context and amp up fanfare.
Overall, trailers are pretty effective marketing tools for films. It’s no wonder publishers are getting in on the action and creating trailers for their books as well. At first you might think that book trailers don’t make sense because you can’t watch books per se. While that is true to some extent, trailers provide information that still apply to books, such as the release date, synopsis, and, most importantly, call to action. This means you can get creative with trailers to make books more appealing to the masses.
There’s another benefit to creating book trailers, they can be catchy enough to catch someone’s attention but they’re short enough that viewers wouldn’t lose interest. Also, you don’t have to limit your trailer to your book’s premise. For example, if your book is going to be free on Amazon for a limited time, you can make a trailer about this, and make sure to emphasize the time limit to create a sense of urgency. Or if you have a new book coming out, you can tease a bit of the plot line or even share some juicy tidbits of your characters.
Either way, there are plenty of things you can do with a book trailer. If you are still on the fence about creating one or not, perhaps these reasons might convince you to take that leap:
- Boost traffic to your social media account
According to an article from Insivia, 55% of people watch videos online—that means more than half of online traffic is just people watching videos. A trailer can boost traffic and increase the visibility of not only your social media accounts (with Facebook users accounting for 85%) but also your Amazon and Goodreads accounts.
Aside from your social media accounts, you can also upload these trailers if you have a website. Make sure they are shareable on social media so that your site generates more traffic.
- Humans are visual creatures
If a picture is worth a thousand words, imagine how many words a minute-long video is worth. You can convey ideas easier through videos. It wouldn’t take long for watchers to surmise the genre and even the premise of your story. And because trailers are short, you don’t have to worry about losing viewer’s attention.
On that note, the attention span of is eight seconds so make sure to create a trailer that truly captivates your target audience.
- Broadens your audience
It turns out social media posts with video generates 48% more traffic. And here’s an even better statistic, social media videos are shared 1200% compared to posts with just text and pictures. What this means is there’s a high chance that your video posts would reach users that aren’t within your friend group (and even your friends’ friend groups).
All in all, it wouldn’t hurt to make a book trailer for your latest story or nonfiction work, especially if you are a first-time author. When it comes to marketing your book, we at Rushmore Press can make one for you.