What to Know About Hybrid Publishing

What to Know About Hybrid Publishing

There’s no doubt that the internet has revolutionized the publishing industry. Platforms, like Amazon KDP and Smashwords, have made it easier for independent authors to get published. It has certainly made publishing feel more like fair game.

Another thing the internet has done to publishing is come up with other innovative for authors to not only get published, but also get properly compensated for what they wrote.There certainly have been plenty of horror stories of publishing companies getting more from their author’s royalties than authors themselves actually get. On the side of the independent authors, they may have a bigger slice of the pie, but they would have to make more effort to market their own books.Now for authors who want to be duly represented but don’t want to get ripped off by major publishing companies, you might consider trying your hand at hybrid publishing.

What is hybrid publishing?

Basically, hybrid publishing combines elements of traditional publishing and self-publishing processes. Ultimately, the goal is finding the right balance to do what’s best for the author. The point is you can have the grunt work taken care of, much like in traditional publishing, but control every creative process, similarly to self-publishing.

Who would suit hybrid publishing?

This is an ideal method for first-time authors. Going through the process of publishing can be quite overwhelming on your own, so you’d want people in your corner to guide you through the whole thing. The best part is you get to have the final say on important aspects, such as the book cover, marketing, messaging, and other crucial details. Not only that, other peoplecarry out the grunt work for you.

Aside from new authors, more established authors could also take advantage of hybrid publishing, especially when they don’t write full-time. The additional assistance could free up their time to focus on more important things, such as work or even emergencies.

The Top Hybrid Publishing Companies

Without further ado, here are the leading hybrid publishing companies in the industry (in no particular order):

  • TCK Publishing
  • Dudley Court Press
  • Rushmore Press
  • Union Square Publishing
  • Barringer Publishing

The demise of traditional publishing

Recent reports have surfaced implying the traditional publishing scheme is slowly dying out. For example, Macmillan Publishing has started its own self-publishing service. While that may signal a natural progression, it actually signals a bleaker future for traditional publishing as a whole. There is no doubt that self-publishing, and by extension hybrid publishing, has flourished with the help of the internet. Not only do authors publish their works faster, but readers have more say in what they enjoy and don’t enjoy reading.

Traditional publishing houses, on the other hand, remain mostly stuck in their pre-internet ways. Truth be told, the only reason that they’ve managed not to tank thus far is mainly because of their reputation and strong hold in the publishing industry. But considering Macmillan is the latest line of big names that started a self-publishing service, it’s clear that the tides are shifting with more authors opting for more control of their work and a larger chunk of their royalties.

Why switch to hybrid publishing?

One of the setbacks of self-publishing is you have to shoulder the bulk of marketing and production. All of these can be daunting, especially for a first-time author. While there are some self-publishing companies that shoulder the editing and marketing, they usually incur additional fees. With hybrid publishing, you get the benefits of having a skilled editing and marketing team finetuning your manuscript but the creative control of self-publishing.

It’s all up to you…

Before you sign up to a hybrid publisher, make sure that their services fit your needs. Just like with any other company, do your research first,  which doesn’t just mean looking into the publisher’s background. Make sure to get in touch with a representative and ask them valid questions, especially when it comes to royalties, creative control, and marketing input. What’s important is you do what’s best for your book.